Posted January 29, 2004

FOR IMMEDIATE RELEASE

Big Dick is Baker's choice

Long Drive Tournament participant praises trajectory,
distance and accuracy of high-loft driver

ORLANDO, Fla. (January 29, 2004) - On the tee, Dany Baker carries a Big Dick. At least he does now after testing DivnickGolf's new high-loft, low-spin titanium driver at the PGA Golf Show today.

Baker, who is in a wheelchair and routinely blasts tee shots of 250 yards, was so impressed with the combination of high trajectory, farther distance and tighter shot pattern produced by the Big Dick that he has decided to use the driver when he competes in the 2004 Players Cup Professional Long Drive Tournament Saturday at the Orange County National Golf Center.

"This driver has such a comfortable feel. It's solid when the club head makes contact with the ball," Baker said after using the 11-degree Big Dick. "This is something that is perfect for junior golfers, seniors, women and people with slow swings, which includes a majority of people who play the sport.

"With the Big Dick, you get the ball into the air and don't have the worry of backspin when it lands," he added. "With those benefits, plus the added distance and the better accuracy, it makes a lot of sense to at least give the driver a try."

Golf enthusiasts who have hit with the Big Dick and Big Jane high-loft titanium drivers at the PGA Golf Show have discovered that the technology created by DivnickGolf helps them generate enhanced club head speed, making the drivers easier to swing than competing brand-name drivers.

"The trajectory and carry off every drive is extremely consistent," said Andrew Fitzgerald, a golf instructor at the Links at Pointe West in Vero Beach, Fla. who added the Big Dick to his arsenal after hitting with it on Thursday. "It immediately gave me an additional 20-30 yards above the Titleist 975D driver I had used until now."

Unique because of their name and their technology, the Big Dick and Big Jane titanium high-loft drivers have created excitement among visitors at the Outdoor Demo Day and at the Orange County National on Wednesday and the PGA Golf Show at the Orange County Convention Center today.

"It certainly has a catchy name," said Dick Johnson, a PGA pro who provides instruction at three courses in Wisconsin and bought the 13-degree Big Dick. "But what makes it even more remarkable is how it improves so many elements of your tee shots.

"When you are confident that you will get high loft on your drives, and hit them straight, you tend to relax more when you're at the tee," added Johnson, who also opted to switch from a Titleist to the Big Dick. "And when you're relaxed, you generally make fewer mistakes and enjoy the game more."

Specifically designed for amateur golfers, who often struggle to get trajectory on their tee shots, The Big Dick and Big Jane drivers feature Steve Divnick patented high loft and low spin technology that has been perfected over the last decade.

Essentially, Divnick says, the Big Dick and Big Jane provide the distance of a driver with "the consistency, confidence and loft" of a 3-wood.

"It is the size of a driver - it has the same large sweet spot - and it is the length and weight of a driver, but it has the higher lofts," Divnick explained. "Many golfers drive with a 3-wood because it has higher loft and is more forgiving. I felt it was logical to combine loft of a 3-wood with the other elements of a driver."

So why haven't brand name competitors like Titleist and Callaway introduced high-loft drivers? High loft usually translated into greater distance, but enhanced backspin. Golf equipment manufacturers have not determined how to provide high loft and minimize backspin - until DivnickGolf recently introduced the Big Dick and Big Jane drivers, and the Little Dick and Little Jane fairway clubs.

Spurred by the success of the telescopic and adjustable clubs that he invented in the early 1990s, Divnick developed the technology to eliminate the backspin after listening to customers who liked the telescopic driver but wanted him to create a high-end titanium driver.

Compared to traditional drivers, which offer lofts of 9 and 10 degrees, the Big Dick boasts lofts of 11, 13 and 15 degrees while the Big Jane offers 13 and 15 degree lofts.

Divnick has received positive data reports from companies like Blew-By-U, an Independent Launch Monitor Service in Texas: "Higher loft is easier to hit and gets better trajectory, but the laws of physics means it creates more back spin which largely defeats the benefits of the higher loft," Blew-By-U's report explains. "But DivnickGolf has engineered a design that defies those laws. The Big Dick is the most consistent driver with the tightest shot pattern in our entire inventory. We've never seen anything like it."

A retired high school physical education teacher whose other inventions include a fundraising device found in Wal-Marts and McDonalds and called the Spiral Wishing Well played his first round of golf in 1988 and thought it was cumbersome to carry a heavy set of clubs. Curious, he cut open a traditional club and started tinkering, trying to determine a way to perfect one club that can feature the lofts of every club in his bag. After four years of development and testing, he patented the DIVNICK(TM), which allows golfers to play 18 holes with one club. Lofts can be adjusted to replicate every club in a bag, even drivers and putters.

Not long after introducing the adjustable club, he started making telescopic drivers for players who wanted to hit the ball with greater distance than the shorter adjustable club was capable of, and putters that had the feel of a conventional putter. The result was a telescopic club and a telescopic putter that compose the portable three-club set.

The success of the adjustable club and the telescopic driver led Divnick to create the Big Dick and Big Jane drivers.

"Customers told me they hit the ball farther with our telescopic driver than they did with their $400 major brand name titanium graphites. They did so because of the high loft and weight distribution," Divnick said. "These customers encouraged me to create a high-end titanium driver with the same elements, and the result is the Big Dick and Big Jane."

Golf enthusiasts can test the Big Dick and Big Jane drivers and the Little Dick and Little Jane fairway woods at DivnickGolf's Tent #18 at the PGA Golf Show's 200,000-square-foot Equipment Testing Center (ETC) indoor driving range. DivnickGolf is also located at Booth 4244.

Divnick will detail the story behind the high-loft drivers and fairway woods at his press conference Friday at 2 p.m. at the PGA Golf Show's Media Center, where he will also display the adjustable club and the telescopic drivers and putters.

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