Posted January 28, 2004

FOR IMMEDIATE RELEASE

Big Dick and Big Jane are
a hit at PGA Show Demo Day (now called BIG STIK)

ORLANDO, Fla. (January 28, 2004) - Unique because of their name and their technology, the Big Dick and Big Jane titanium high-loft drivers generated a buzz among visitors at the PGA Show's Outdoor Demo Day at the Orange County National Golf Course this afternoon. PGA pros and golf enthusiasts alike snickered at the name and then marveled at the quality of the latest innovative product introduced by Dayton-Ohio-based DivnickGolf.

Specifically designed for amateur golfers, who often struggle to get trajectory on their tee shots, The Big Dick and Big Jane drivers feature Steve Divnick patented high loft and low spin technology that has been perfected over the last decade.

Essentially, Divnick says, the Big Dick and Big Jane provide the distance of a driver with "the consistency, confidence and loft" of a 3-wood.

"It is the size of a driver - it has the same large sweet spot - and it is the length and weight of a driver, but it has the higher lofts," Divnick explained. "Many golfers drive with a 3-wood because it has higher loft and is more forgiving. I felt it was logical to combine loft of a 3-wood with the other elements of a driver."

The arrival of high-loft drivers designed for average golfers is long overdue, many visitors to DivnickGolf's demo show tent and testing area said. Major club manufacturers have not made clubs like the Big Dick and the Big Jane because higher loft typically increases the ball's backspin, diminishing the advantages of the higher trajectory. Spurred by the success of the telescopic and adjustable clubs that he invented in the early 1990s, Divnick developed the technology to eliminate the backspin after listening to customers who liked the telescopic driver but wanted him to create a high-end titanium driver.

Compared to traditional drivers, which offer lofts of 9 and 10 degrees, the Big Dick boasts lofts of 11, 13 and 15 degrees while the Big Jane offers 13 and 15 degree lofts.

"This is the perfect driver for many golfers because it is easy to hit with, improves accuracy and distance and provides high trajectory without the backspin," Dick Johnson, a PGA pro who provides instruction at three courses in Wisconsin, said after testing a 13-degree Big Dick. "The Big Jane is ideal for women because it allows them to generate adequate club head speed, and the 13 and 15-degree lofts lets them get the ball higher in the air."

Avia Barnes, a "casual golfer" from Atlanta who plays twice a week, agrees.

"I hit the ball straighter and farther with the Big Jane, and it is easier to swing than the Callaway driver I've used for a long time," said Barnes, holding a 15-degree version of the Big Jane. "All it took was a few swings of this driver to convince me that the Callaway is going in the closet for good."

Divnick has received positive data reports from companies like Blew-By-U, an Independent Launch Monitor Service in Texas: "Higher loft is easier to hit and gets better trajectory, but the laws of physics means it creates more back spin which largely defeats the benefits of the higher loft," Blew-By-U's report explains. "But DivnickGolf has engineered a design that defies those laws. The Big Dick is the most consistent driver with the tightest shot pattern in our entire inventory. We've never seen anything like it."

The Big Dick has already received favorable comments from golfers who have tested the club, including Pete Brown, the first African-American to win a PGA Tour event.

"For years, golfers have struggled using equipment that is designed for pros," Brown said. "The higher loft and light swing weight of the Big Dick and Big Jane drivers are ideal for average golfers because they easily produce higher trajectory, better accuracy and longer distance on a consistent basis."

A retired high school physical education teacher whose other inventions include a fundraising device found in Wal-Marts and McDonalds and called the Spiral Wishing Well played his first round of golf in 1988 and thought it was cumbersome to carry a heavy set of clubs. Curious, he cut open a traditional club and started tinkering, trying to determine a way to perfect one club that can feature the lofts of every club in his bag. After four years of development and testing, he patented the DIVNICK(TM), which allows golfers to play 18 holes with one club. Lofts can be adjusted to replicate every club in a bag, even drivers and putters.

Not long after introducing the adjustable club, he started making telescopic drivers for players who wanted to hit the ball with greater distance than the shorter adjustable club was capable of, and putters that had the feel of a conventional putter. The result was a telescopic club and a telescopic putter that compose the portable three-club set.

The success of the adjustable club and the telescopic driver led Divnick to create the Big Dick and Big Jane drivers.

"Customers told me they hit the ball farther with our telescopic driver than they did with their $400 major brand name titanium graphites. They did so because of the high loft and weight distribution," Divnick said. "These customers encouraged me to create a high-end titanium driver with the same elements, and the result is the Big Dick and Big Jane."

It has been tested by Golf Laboratories, an independent California-based company that is respected in the golf industry for its equipment testing methods. The DIVNICK actually hit farther than the most popular irons on the market at the time and had a 21 percent tighter shot pattern.

Designed to accompany the Big Dick and Big Jane, Divnick also debuted the Little Dick and Little Jane at the PGA Show this month. A fairway wood designed to help golfers hit long shots off the fairway or rough, the Little Dick and Little Jane boast the size, length and weight of a 3-wood but have the loft of a 5-wood. The 17 and 20 degree lofts set the clubs apart from those of major manufacturers.

"Fairway woods are typically very difficult for the average golfer to use because the ball is resting on the grass, and sometimes buried deep within it, so the fairway shot requires a near-perfect contact to get it airborne," Divnick said. "Just like traditional drivers, fairway woods are designed for pros who have perfect swings and timing.

"The Little Dick and Little Jane make it much easier to launch the ball into the air. The ball flies far and has a tighter shot pattern," he added. "Greater accuracy is very important for a fairway wood because you want to land the ball on the green or in the best spot for your approach shot."

After a day filled with fielding questions from golf pros and buyers, and print and broadcast media members, Divnick is confident that word will spread that Big Dick and Big Jane are not only products with humourous names, but they are also innovative drivers that improves golf scores for men and women alike.

"The golf industry is competitive, so it's important to have a name that attracts attention," Divnick said as he surveyed the demo day grounds dotted with a multitude of golf equipment makers. "We have a product that draw smiles and laughs, and then creates excitement after those same people try the drivers out."

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