Posted January 27, 2004

FOR IMMEDIATE RELEASE

DivnickGolf™ to Introduce Little Dick™ and Little Jane™ Titanium Fairway Woods at the 2004 PGA Merchandise Show (now called Little Stik)

Dayton OH , January 27, 2004 - DivnickGolf™ created a stir when the company recently announced the introduction of its innovative BIG DICK™ and BIG JANE™ high-loft titanium drivers. Created by Steve Divnick, whose previous inventions include the Whole-In-One adjustable golf club, and telescopic drivers and putters, the BIG DICK™ and BIG JANE™ provide the distance of a driver with "the consistency, confidence and loft" of a 3-wood.

Today, DivnickGolf™ announces the debut of the Little Dick™ and Little Jane™, which are fairway woods intended to accompany the BIG DICK™ and BIG JANE™. All of these drivers and woods will be showcased at the 2004 PGA Show in Orlando from January 28 to February 1. 2004 . Individuals who attend the show can experience these exciting new clubs at the outdoor live Demo Day, and at Tent 18 at the Equipment Testing Center (ETC) Demo Village .

A fairway wood designed to help golfers hit long shots off the fairway or rough, the Little Dick™ and Little Jane™ boast the size, length and weight of a 3-wood but have the loft of a 5-wood. The 17 and 20 degree lofts set the clubs apart from those of major manufacturers.

"Fairway woods are typically very difficult for the average golfer to use because the ball is resting on the grass, and sometimes buried deep within it, so the fairway shot requires a near-perfect contact to get it airborne," said Divnick, who is founder and president of DivnickGolf. "Just like traditional drivers, name-brand fairway woods are designed for pros who have perfect swings and timing.

"The Little Dick™ and Little Jane™ make it much easier to launch the ball into the air. The ball flies far and has a tighter shot pattern," he added. "Greater accuracy is very important for a fairway wood because you want to land the ball on the green or in the best spot for your approach shot."

Just like the new drivers, the titanium fairway woods are available in both right and left handed models.

"We didn't want to leave anyone out," Divnick said. "While there aren't large numbers of lefties out there, they are very loyal and appreciate when a company provides left-handed options."

BIG DICK™ and BIG JANE™ feature high loft technology with unique weight distribution that minimizes back spin for optimum trajectory and forward roll. The Little Dick™ and Little Jane™ focus on high loft and high spin, which makes it simple to get the ball airborne and land in a desired area such as the fairway or even the green.

Mickey Fox, PGA pro and Co-Founder of Blew-By-U, a launch monitor service company reports, "The Little Dick is easy to hit and very accurate."

Amateur golfers who have tested the Little Dick during actual 18-hole rounds believe in the wood's performance.

"The Little Dick has really restored my confidence," said Mike Rose, a retired engineer and longtime golfer. "I am able to hit good shots off the fairway or from tall grass. It easily produces better shots than the Callaway Big Bertha 3-wood I've been using."

The BIG DICK™ and BIG JANE™, and the Little Dick™ and Little Jane™, evolved from the commercial success Divnick has experienced from his other golf products - the Whole-In-One adjustable golf club, and the telescopic drivers and putters.

Long before Divnick introduced the Whole-In-One in 1988, he demonstrated a passion for inventing.

While living in California and a teacher in the 1970s, Divnick designed and built the first prototype pickup-van combination. He admits he made a mistake by not getting a patent, and then he made another error by trying to spark the interest of the "big automakers" in Detroit . They passed on his prototype, but within a few years the modern-day extended cab pickup was on the market.

In 1980, now as a University teacher in Michigan, Divnick modified a one-cylinder gasoline engine so it would demonstrate Slick 50, a product that coats the cylinders and bearings with Teflon and is now found in department store chains worldwide. He cut a see-through window on the side of the crankcase and covered it with Lexan so people could see the engine running dry. This device, which helped him become the largest distributor in SLICK-50's history, is still used to demonstrate Teflon metal coating products.

A year later, Divnick retired from teaching and has since invented a variety of patented products for worldwide distribution through manufacturing and marketing companies he has formed.

Some of his creations did not make it to the public - at least on his behalf - because he did not seek a patent fast enough. For example, Divnick cites the device he perfected that alerts drivers that their lights are on. Not long after he began selling the device in Michigan , it was offered as an option on Cadillacs, and eventually it became a standard option (on other models)," he said.

The Spiral Wishing Well - a plastic vortex where customers drop in coins and watch them spin around and around until they reach the bottom - was his first commercial success in 1985.

Divnick's first Spiral Wishing Well client was the U.S. Air Force Museum in Dayton which has had over $500,000 worth of coins tossed into it over the years. Now sold worldwide, the product has generated more than $200 million for charities and is found in many Wal-Mart and McDonald's locations as well as museums and zoos.

Divnick played his first round of golf in 1988 and thought it was cumbersome to carry a heavy set of clubs. Curious, he cut open a traditional club and started tinkering, trying to determine a way to perfect one club that can feature the lofts of every club in his bag. After four years of development and testing, he patented the DIVNICK™, which allows golfers to play 18 holes with one club. Lofts can be adjusted to replicate every club in a bag, even drivers and putters.

Not long after introducing the adjustable club, he started making telescopic drivers for players who wanted to hit the ball with greater distance than the shorter adjustable club was capable of, and putters that had the feel of a conventional putter. The result was a telescopic club and a telescopic putter that compose the portable three-club set.

The success of the adjustable club and the telescopic driver led Divnick to create the BIG DICK™ and BIG JANE™ drivers.

"Customers told me they hit the ball farther with our telescopic driver than they did with their $400 major brand name titanium graphites. They did so because of the high loft and weight distribution," Divnick said. "These customers encouraged me to create a high-end titanium driver with the same elements, and the result is the Big Dick and Big Jane."

Already, BIG DICK™ and BIG JANE™ have created buzz in the golf industry (www.divnickgolf.com/drivers/reports.html). They outperform the leading brand-name drivers and offer high-loft options of 11-degree, 13-degree, and 15-degree in both right and left-handed models. So they make it very easy to get the ball airborne with high rainbow trajectories.

DivnickGolf™ will have three hitting bays at the outdo or Demo Day January 28 from 10 a.m. -5 p.m. The company also has a premium location (Tent 18) at the 200,000-square-foot ETC indoor driving range during the show .

Divnick will host a press conference on Friday at 2 p.m. in Room 312A. Media representatives are invited attend for a more detailed review of these new clubs, and the 10-year background and testing that has led to this introduction.

You can read more about the Little Dick™ and Little Jane™ at www.divnickgolf.com/fairway

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